Analysing Football Manager 2026’s ‘Match Day First Look’ trailer, its
Premier League branding, EA Sports FC cameo and possible in-game
commentary.
FM26 Trailer Breakdown – Premier League & EA Sports Speculation
On 13 August 2025, Football Manager dropped a 30-second ‘Match Day First Look’ trailer on Twitter, and the community immediately went into overdrive. At the time of writing, the tweet has been viewed over 5.8 million times, liked more than 51,000 times, and has thousands of comments dissecting every frame.
The trailer’s main focus? Premier League branding – front and centre. We’re talking the trophy in stunning new detail, official match balls, pitchside branding, and even tunnel shots that scream authenticity. For many FM players, this could be the clearest sign yet of a full Premier League licence making its way into the game.
EA Sports FC Cameo – Licensing or Collaboration?
What really set the rumour mill spinning was the appearance of the EA Sports FC logo alongside the Premier League branding. Could FM26 be working directly with EA Sports, or is this simply a case of shared Premier League sponsorship rights?
The possibilities are enough to make any football gaming fan curious:
- Shared databases – Imagine importing your FM database
into EA Sports FC’s career mode, or pulling in EA’s player models for more
lifelike visuals in FM.
- Joint tournaments – A co-branded online competition that
bridges the FM and EA Sports FC communities.
- Cross-marketing – EA’s massive reach could introduce FM
to millions of new players.
Of course, none of this has been confirmed by Sports Interactive or EA. Until it is, it’s best to treat it as speculation. Still, the inclusion of the EA Sports FC logo isn’t something that happens by accident.
Peter Drury – A Voice for FM?
Whether Drury’s appearance is purely for the trailer or hints at a full commentary system remains to be seen – but if Sports Interactive can pull it off, it could transform the way FM matches feel.
A Statement of Intent
The visuals in the trailer – labelled as ‘Actual Game Footage – Not Final’ – show a notable leap in presentation. Textures look sharper, lighting more realistic, and crowd scenes livelier. Whether this is down to FM26’s move to the Unity engine or just clever trailer editing, it’s a promising sign.
This short teaser wasn’t just a hype builder – it was a statement. A sign that FM26 could be the most visually authentic Football Manager yet, with licensing deals that finally match the game’s depth on the pitch.
Back. Better. Building for the season ahead.#FM26 Match Day First Look. Coming soon. pic.twitter.com/zLcBEUvOQq
— Football Manager (@FootballManager) August 13, 2025
Final Whistle
With over 5.8 million eyes already on the trailer, FM26 has made its opening move – and it’s got everyone talking. Whether it’s a full Premier League licence, a groundbreaking EA Sports FC collaboration, or even in-game commentary from Peter Drury, one thing’s certain: the new season of Football Manager just got a lot more exciting.
What do you think? Are we on the cusp of a historic crossover, a commentary revolution, or is this just a licensing tease? Let us know your thoughts.