The pack was created by Frank Hovis and it includes realistic and specific ad boards for a few European leagues (England has all the leagues covered) and for the major competitions like the Europa League and the Champions League.
First you have to download the two .zip files that I uploaded:
After you download those extract ads.zip to My Documents\Sports Interactive\Football Manager 2010 and ads2.zip to My Documents\Sports Interactive\Football Manager 2010\graphics (if there is no “graphics” folder create one yourselves). After extracting please rename the “ads2″ folder to “ads”.
In your Football Manager 2010 game preferences un-tick “Skin Cache” and tick “Always Reload Skin on Confirm”. Then click “confirm” and the ad boards should show in all their splendor.